ma announced today that it has entered into a strategic partnership with leading digital media buying agency tmwi.

Founded in 2000 by Chris Phillips, tmwi is a leader in managing innovative large-scale cross-channel advertising campaigns on leading technology platforms. With particular distinction in the areas of retail/e-commerce, automotive and FMCG, tmwi works with clients such as Nestle, MG and Furniture Village.

“tmwi is a clear leader in the digital media buying space and we are thrilled to be able to partner with them to help fuel growth,” said Dan Rooney, Founder / MD of ma. “At the same time, by bringing our combined capabilities closer together, we see significant incremental value to our existing clients, and new client partnerships, by driving proven business results in the fast-growing areas in the media landscape.”

Chris Phillips, Group MD of tmwi added, “the world of ad tech is changing and our proposition is at the forefront of innovation in the industry. Our ability to create AI / data-driven digital and media models will bring new and exciting capabilities to this partnership. We are excited about the opportunity that partnering with ma will create and look forward to driving further growth.”

With the support of the already forward-thinking media planning and buying entity at ma, and with their full-service creative and branding skillset, the collaboration will expand to meet the growing demand for its services.

“Aligning with a partner that shares our vision and culture is an important step in pursuing our goal to become one of the leading full-service agencies for innovative and brave brands,” said Rooney, of ma. “We are in an extremely exciting time in our company’s life, and with this distinctive partnership, we see an even clearer runway for our agency, our clients and our partners.”