DAZN x Club World Cup: Bringing the Global Game to the Streets of London and New York

We’re proud to unveil our latest work with new client DAZN, delivering a bold and visually impactful Out-of-Home campaign to promote the FIFA Club World Cup.

Running across two of the world’s most iconic cities—London and New York—the campaign was designed to amplify anticipation around one of football’s most prestigious global tournaments. As the world’s top clubs compete for international glory, DAZN’s message needed to be front and centre in urban environments where energy, diversity, and global fandom collide.

From large-format digital screens to high-impact street-level placements, this campaign brought the drama and scale of the Club World Cup to life in real time—capturing attention and building momentum among football fans across both sides of the Atlantic.

The creative strategy was simple: put football’s biggest stories where they belong—out in the world, on full display. In two cities known for their pace, passion, and love for the game, the execution delivered DAZN’s message with clarity and power.

This campaign marks the beginning of an exciting partnership with DAZN, and we’re thrilled to support a brand that continues to redefine how global audiences experience sport.