Arsenal Stadium Tours Campaign Hits the London Underground

We’re pleased to share one of our recent campaign activations with Arsenal—an Out-of-Home (OOH) campaign promoting their Emirates Stadium Tours across the London Underground.

Running throughout May, the campaign was designed to reach both local supporters and visiting football fans at key touchpoints across the city. By utilising a mix of print and digital OOH formats, the campaign created a strong and consistent brand presence in high-footfall areas, from busy concourses to key platform environments.

The creative focused on showcasing the unique, behind-the-scenes experience of the Emirates Stadium Tour—an opportunity for fans to walk in the footsteps of their heroes and engage more deeply with the club’s rich history and heritage.

Every placement was strategically selected to maximise visibility, drive awareness, and ultimately boost ticket sales for the tours. The result was a smart, high-impact campaign that brought Arsenal’s offering directly to its audience in a relevant and engaging way.

It was a privilege to collaborate with such an iconic football brand and bring this campaign to life across the capital.