Brief
Client
Project Name

Client Name

Brand

Product

Contact Info: Name

Phone

Email

Address

Date

Author

Project PURPOSE | why?

OPPORTUNITY | ultimate impact?

OBJECTIVE what does the project work to achieve?

CREATIVE / DESIGN ELEMENTS what are the fundamental creative/design components of the project? Ie. styleguides, look and feel, specific printed pieces

TARGET AUDIENCE PROJECT TARGET | who are we trying to reach?

BRAND TARGET | who does the brand speak to?

DESIRED REACTION | what actions do you wish your market to take?

ATTITUDE PROJECT TONE | what traits are we trying convey?

BRAND PERSONALITY | what characteristics define the brand?

COMPETITIVE ANALYSIS REFERENCES | research, inspiration, and styles

THE TAKEAWAY | what is the key idea to be remembered?

TAG LINE | prepared copy, key words, or theme

IMAGE REQUIREMENTS GRAPHICS

PHOTOGRAPHY

MULTIMEDIA

SCHEDULE PROJECTED TIMELINE

IMPORTANT DATES / DEADLINES

BUDGET AMOUNT

FURTHERMORE include any additional critical information

COMMENTS AND APPROVAL CLIENT CONTACT | name & title

Comments