Radio

At ma, we harness radio’s scale and intimacy to deliver campaigns that resonate, engage and deliver measurable return.

We don’t just compete for airtime—we optimise it. From granular station-selection and day-part tactics to creative formats that drive response and build brand equity, our analysis cuts through the clutter.

With digital uptake (apps, DAB, smart speakers) rising rapidly – online listening now near 29% of all radio reach  — our flexible planning ensures your message appears where your audience is listening, not just broadcasting.

Whether you’re seeking direct response, brand uplift or integrated audio solutions, we craft campaigns that reflect your objective and amplify your impact. From DJ-led promotions and story-led segments to classic spot airtime, we deploy the right format, at the right moment, for maximum return.